Pink and Blue Book Review: Colours Belong to Everyone
A picture book that challenges colour stereotypes and shows young children that colours belong to everyone. Story, illustrations and what kids learn.
"Pink is for girls!" Most of us have heard a child say it, often about a water bottle or a school bag. This book gently asks: says who?
In this Pink and Blue book review we look at the story, the pictures, what children take away from it and why it makes a good birthday gift.
The short answer Pink and Blue is a picture book for young children that challenges gender stereotypes about colours. A group of children discover that colours belong to everyone, and that there are no rules about which colours boys and girls can like. With simple text and bright pictures, it celebrates individuality and respecting other people's choices.

ISBN: 9780143442554
Pink and Blue book review: what the story is about
A group of children find out that colours belong to everyone.
There are no rules about which colours boys and girls can or cannot like. Through playful pictures and simple text, the book celebrates individuality, diversity and the freedom to express yourself.
By breaking down old ideas about gender and colour, it encourages children to follow their own interests and to respect the choices of others.
Colours belong to everyone.
Why parents like this book
Families like its inclusive message, bright pictures and timely theme.
Gender stereotypes are still common, and the book offers a fresh view that encourages acceptance and understanding.
It helps children be true to themselves and celebrate who they are without fear of being judged. The art and storytelling keep it easy for young readers, while the message works for every age.
The illustrations
The pictures are bold and bright, full of playful details.
Strong pinks and blues and a diverse cast of characters celebrate individuality. Each page invites children to explore colour without limits, which reinforces the book's message of self-expression and acceptance.
Book type and age
It is a picture book designed for young children.
The sturdy pages and large format suit storytime and independent reading. Simple text and colourful pictures make it accessible to even the youngest readers.
Pink and Blue book for kids: what they learn
- Critical thinking: questioning what they are told about gender and colour.
- Empathy: celebrating diversity and respecting others' choices.
- Self-confidence: feeling free to like what they like, and a positive sense of identity and belonging.
Everyday tip Next time you shop for a lunch box or bottle, let your child pick the colour without any comment. Then ask them why they chose it.
About the book
Pink and Blue is published by Penguin Random House, a publisher committed to books that reflect the diversity of the world.
Similar books in this category
- "Red: A Crayon's Story" by Michael Hall
- "Julian is a Mermaid" by Jessica Love
- "The Paper Bag Princess" by Robert Munsch
Gift it right: Pink and Blue as a birthday gift
For a young child who is starting to sort the world into "boy things" and "girl things", this is one of the more thoughtful books as birthday gifts for kids. Add a name label inside the cover in whatever design they love, and a name sticker on the wrapping.
See all personalised book labels, browse children's books, or look at our gifts for kids.
Read next
Frequently asked questions
What is the Pink and Blue book about?
It shows children that colours belong to everyone and there are no rules about which colours boys and girls can like.
Is the Pink and Blue book for kids who are very young?
Yes. It is a picture book for young children, with simple text and sturdy pages.
Who publishes Pink and Blue?
Penguin Random House.
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