Letter-bead name charms, jelly charms and clicker initials that clip onto any bag.
Watch colourful letters turn into a personalised poodle bag charm
Watch a few colourful letter beads become a bag charm. We thread the child's name, add the poodle charm and finish the clip, all in one reel. A plain bag charm is fun; one with their name stops it getting mixed up with a classmate's. It clips onto a school bag, a zip or a pencil case. This is the same charm many parents order as a birthday return favour.
In this reel: Finished name charm: RUMI in chunky letter beads on a cord with a pink balloon-poodle pendant and clip ring; overlay: Name charm, cute, colorful, personal.
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Zootii Personalised Lucky Charms: pastel beads and a puppy
Launch reel for Zootii Personalised Lucky Charms. Pastel colours, rainbow shine, colourful beads and a small puppy charm at the end. We make each one with the child's name, so it works as a bag charm, a gift and a way to spot their bag in a pile. Pick the letters and the colourway; each charm is made to order.
In this reel: Pastel bead charm spelling APURVA with a balloon-poodle pendant; overlay: Customised charms just for you.
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The dreamiest bag charms: a closer look at the beads
A second cut of our Lucky Charms launch, this time on a real school bag: a boy in a cap wears a pastel backpack with his name charm hanging from the zip. It shows the size of the charm against a child's bag, which is the question parents ask most. The puppy pendant sits at the top and the letters hang below.
In this reel: A boy wears a pastel backpack with a ZIDAN name charm on the zip; overlay: The dreamiest lucky charms, order now.
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Why personalised name bag charms are going viral
We get why these went viral: cute charms, colourful letters and a name made for one child. The reel shows a ROOHI charm up close, and why a name helps when every bag on the school bus looks the same. Our guide to bag charms covers what to check before buying one, including clip strength and small parts.
In this reel: Close-up of a ROOHI letter-bead charm with a balloon-poodle pendant; overlay: Cute viral bag charms.
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Little charms, big compliments
A short styling reel for grown-ups and kids alike: small charms that make an everyday bag feel personal. The cover charm spells MEHR in pink and lilac letters with a cream balloon poodle. They are also an easy gift for a sister, a friend or a teacher, because the name does the personal part for you. Browse every design in the personalised bag charms collection.
In this reel: A MEHR name charm in pink and lilac letters with a cream balloon-poodle pendant; overlay: Little charms, big compliments.
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How to make your bag more personal with a name charm
A quick how-to: pick your letters, pick the colours and clip the charm onto your bag. Our personalised bag charms come in many colourways, and the letters can spell a name, initials or a nickname. The reel walks through the choices so you know what you are ordering. DM us or order online; each charm is made to order with the letters you choose.
In this reel: Two name charms, SHIPRA (headphones pendant) and MEHR (balloon poodle); overlay: Personalised bag charms with your name.
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Personalised bag charms, including bulk orders for parties
This reel shows a personalised bag charm, and the caption mentions what many parents ask about: bulk orders. If you are planning return favours for a birthday or a class gift, each child can get a charm with their own name. Choose letters, choose colours and tell us the list. The return favours collection groups the items that work well in bulk.
In this reel: A SHANVI letter-bead charm peeks into frame; overlay: Check out these amazing personalised bag charms. Caption notes bulk orders.
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Spell your name, your vibe or your initials on a bag charm
Colourful letter charms that can spell a name, a mood or just initials. This reel is about choice: you are not limited to a child's full name, and short words fit better on smaller bags. The cover shows SHANVI in pastel letters on a lilac cord with a blue balloon poodle. Pick your letters in the personalised bag charms collection.
In this reel: SHANVI letter-bead charm on a lilac cord with a blue balloon poodle; overlay: your favourite! Bag charms.
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Wait till you see what these letters turn into
We start with loose jelly letters spelling KIARA, a cord, a ring and a balloon-dog charm, and finish with a personalised bag charm. It is a satisfying way to see how each charm is assembled by hand. The finished charm clips onto a school bag or a pencil case. The jelly name charm comes in a pack of two, handy for siblings.
In this reel: Assembly reel: jelly letter beads (K-I-A-R-A), cord, ring and balloon-dog charm become a finished name bag charm.
Shop: personalised jelly bag charm cute custom name charm pack of 2
Where can you hang a personalised charm?
Your charm does not have to live on one bag. In this reel our co-founder runs through the places one personalised charm can go: a handbag, a backpack, a tote, keys, a phone, a wallet or a pouch. It is a useful answer for parents who wonder whether a charm is worth it: one charm, many places. Grown-ups buy these for themselves too.
In this reel: Co-founder holds a rainbow charm and talks to camera; overlay: See where all can you hang your lucky charms.
Shop: personalised clicker bag charm
Give your child's school bag a little personality
A back-to-school reel: add your child's name, pick a cute design and clip it on. On a rack of identical school bags, a named charm is the fastest way for a child to find theirs. The cover shows six finished name keychains side by side, each with a different child's name. For safety and durability tips, read our guide to bag charms before you buy.
In this reel: Six name charms (RAHUL, MARLA, SANCHITA, KYIV, NOAH, SARAANI) with balloon-poodle pendants; overlays: Name keychains, perfect for gifts.
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Personalised name bag charm with chunky pastel beads and a lucky poodle
The product reel for our poodle name charm: the child's name in chunky pastel letter beads, finished with a lucky poodle. It clips onto any bag, zip, strap or pencil case in one click, and each one is made to order in assorted pastel shades. Our co-founder holds two finished charms to camera, so you can judge the size before you order.
In this reel: Co-founder holds two pastel name charms next to a bowl of letter beads; overlay: Name charms, personalize yours now.
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The clicker bag charm: two initials that keep small hands busy
Long car rides, waiting rooms, queues that never move. This charm has two initial tiles and one satisfying click, which keeps small hands busy while it stays clipped to the school bag. It comes in pink or blue. Parents of fidgety children like it because it is quiet enough for a waiting room and it does not get left behind.
In this reel: Two clicker charms with initial tiles, DJ in pink and PK in blue, on bead chains; overlay: Clicker charms, get yours now.
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Can you find your name in the letter pile?
A simple game reel: a pile of colourful letter beads and one question, can you find your name? These are the same letters we use for our personalised bag charms. It is a fun one to watch with a child who is learning letters. Once you have found yours, the bag charms collection turns it into something they can clip on.
In this reel: Pile of colourful letter beads with on-screen text 'Can you find your name?'.
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